As rumors circulate that Apple’s mobile payments service could threaten its business, e-commerce giant PayPal has answered with a zinger of an ad: “We the people want our money safer than our selfies.”
‘Protecting the People Economy’
The international e-commerce business brought out their big guns, with a full-page ad on the back page of the business section of the September 15 edition of the New York Times. Alluding to the recent celebrity nude scandal that put the spotlight on Apple’s iCloud security, PayPal’s ad read:
“We the people want our money safer than our selfies. PayPal, protecting the people economy.”
Apple waded into PayPal’s territory last week by introducing Apple Pay, which allows users to purchase items in stores with just a wave of their iPhones.
The diss, however, doesn’t quite track, as Apple Pay does not intersect with iCloud, which was at the center of the celebrity photo hacking controversy. Rather, it uses near-field communication technology to send merchants a special number linked to users’ bank accounts.