For your SEO campaigns to work as effectively as possible, authoritative sites should be connected to yours through hyperlinks. These links act like a map for search engines to look for things on the web. The more links you have from authoritative sites, the more authority and credibility you get for your business. That’s why you should pay attention to link building.
Here are some tips to get it right, from Digitise My Business.
Avoiding Obsolete Techniques
Link building used to be all about quantity. Now, you need to work with an SEO expert to learn how to earn legitimate links. There are no shortcuts that work because Google has updated their algorithm plenty of times to penalise the cheaters. Here are some obsolete techniques you should never do:
- Don’t purchase links (they are useless).
- Don’t hire someone who promises to earn you links quickly and for a price.
- Don’t start a PBN (private blog network) because it’s almost the same as buying links.
- Don’t participate in link exchanges.
Interact on Social Media
Social media give you an opportunity not just to connect to your customers, but with other businesses as well. First, know what social networks your target audience are most active in and then build a presence there. Share your recent articles, tweet about relevant news, and create useful infographics. In the long run, this will result in other quality sites recognising that you’re credible and sharing your content.
Press releases, blog posts, and online reviews will surely get you somewhere, but offline activities will earn you even more credibility and, in turn, links. Be an industry leader by holding events and seminars to share your business knowledge. Create meaningful ways for your target audience and other businesses to connect with you and see you as a reliable source of data.
Earning links will definitely take time, but the results will make it all worth it. Keep these tips in mind to find success and earn a good reputation for your business.