Every year, the search engine titan, Google, tweaks its search algorithm quite a few times. Though most of the changes are minimal, the company occasionally rolls out a big algorithm update that affects search results in noteworthy instances.
It’s been a busy year for website owners, and the year is just starting. The Panda and Penguin updates are “sweeping” website content by storm. The filters are about to become part of the search engine’s core algorithm (if they aren’t already), meaning they will be running with greater frequency.
If you’re a non-SEO professional, you may be mystified with the inner workings of the “animal updates”, and how Google decides to use these to rank websites.
Here is what Google’s Panda and Penguin updates do in a nutshell.
Panda Joins Core Algorithm
Website owners may be familiar with this update. Google Panda was first released in 2011, aimed to lower the rank of websites that are spam-filled, are thin, or have duplicate content – in other words, low-quality sites. The update also positions high-quality sites near the top of the search hierarchy.
Back then, Panda was not included in the core algorithm and was run only as an add-on. In the new update, Google will integrate Panda to the core algorithm. This means quality content gets greater value more than ever. Redboxsem.com says that by providing professionally written, concise, informative, and well-optimized content, you can get a better chance of hitting the top spot.
SEO experts say active publishing of high-quality articles and content on a website is a good idea to appease Google Panda. An active blog with useful content will help the site move higher in search rankings.
Google Penguin was launched back in April 2012. Its main role was to demote sites that used unnatural links or self-made links to raise ranking in SERPs, and those that are spamming search results. Penguin reduced the ranking of webpages that breached Google’s guidelines in link building.
Inbound links are one of the major factors in pushing your site ranking higher. Websites are pressured to attract links from authoritative sites to get higher search position. Google Penguin looks for “unnatural link building strategy” and lowers the rank of the website.
These two filters/updates, which will soon be part of the core algorithm of the biggest search engine, are creating a ripple across businesses and the SEO world. Changes are starting to show online; it’s time that you prepare for their full impact.