The appearance of a website is becoming more and more important. In some cases, branding, which includes web design, makes a stronger impact on a potential customer rather than the quality of the product or service. It’s now quite easy to make your own site; some templates have everything you need, which is why some beginners tend to overlook certain aspects of it.
A Sydney graphic design company cites that this aspect is the grouping of certain elements that guide a visitor to the different perspectives of your brand message. You deliver your message better if related aspects are in the same area; this makes it clear and reduces confusion.
A hook in a song is repetitive, but that’s what ‘hooks’ people in and keeps it in their heads or humming it for a time. The same concept applies in designing a website; the repetition of certain elements may improve its visual appeal. For example, using a list on a page adds emphasis but encircling them in circles or squares makes a bolder statement.
Some websites look better than others because of their alignment, and yet the untrained eye will overlook this aspect of design. The appearance of a site is all about the details, even something as small as arranging elements of a page. Aligning certain elements makes pages visually appealing and the text readable. Some beginners align everything towards the centre, but this isn’t the only way. The ‘scattered approach’ looks at design as a balance of elements where some text and photos are to the left while others are towards the centre.
Depending on the context, white space is a powerful tool for designers. It’s useful to convey a message directly or to highlight an image or copy amidst the clutter of graphics on a page.
These elements are all part of a whole. As a designer or website owner, you have to factor all of these in when publishing a page or site.