Owning a website does not end in purchasing the domain name. You will have to make sure that your website is “visible” to get the most out of it. But this is more than how your website is designed. It also involves making sure that you do not use the following elements online.
Slow Loading Time
Studies show that online visitors who wait for a long time for a web page to load will close it and visit another faster website. If you want to improve your site’s loading time, you can try some website performance testing tools to help you see problems that visitors may experience. Your website is not only a portal for people to buy your products or avail your services, but it also represents your brand and image. Make sure that reliability and efficiency are what users experience.
Mirror sites show the same content as your original website. This can happen when your website is rendered in the www or non-www format. A redirection will solve this issue. However, if you have another website with a different name but with the same content, the search engine bots will see this as mirror website. If you are creating a new one, make sure it has original and unique content that is different from the other site.
When you click on a search engine result and get a 404 error, this is called broken page or a non-existing page. This type of website problem can be checked if you have website performance testing tools. Once identified, your website developer can redirect or fix the broken links.
Purchasing a domain name and launching your website is not the only thing you need to do. You should try your best to keep its content unique and fresh. It is through your website that they can hear and see you. Optimize your website and give your visitors an online experience they’ll want to have again.