Individuals and businesses who have something to sell (whether they be products, services, or ideas) will need some promotional vehicle to reach their target market. Today, thanks to the internet, most of the focus has shifted to online marketing, using social media channels and websites to carry their messages across.
A good online presence usually starts with a website that serves as a company’s show window for its offerings. But a so-so site will never get the job done.
To maximize its potential, experts are needed to render their skills, such as web design services in Minnesota, that can help any website become an effective showcase for the company. But if you are just a startup without the extra budget, you can still improve your site and the various Facebook and Twitter posts you will need to release regularly.
The key is to become an effective graphic designer, not necessarily a professional with awesome skills, but someone who has a clear understanding of the basics of design. Of course, if you do want to add being a graphic designer to your resume, you can too, as long as you know a few facts about the job.
But we are digressing. The goal is to make your website and your social media posts as effective as possible by being attractive, friendly to the eyes and creates enough impact to compel the public to act. Here are a few of the things an effective graphic design will always have:
A few fonts
Even though you may have hundreds of them lurking in your computer, don’t succumb to the temptation of using as many fonts as you can because several of them in one page can only hurt the eyes. Instead, use a single font if possible, and just play with its many variants (bold, italics, etc.)
This means putting type, shapes, and other features in different sizes for emphasis. Just make sure you use fonts that look good when made bigger.
Another way to emphasize a point in your graphic design, hierarchy allows the most important part of the message to stand out and grab attention.
That’s between letters or words that, when used properly, effectively fills up dead space. You can also condense words if they are taking too much space in your work.
This means using one to three primary colors plus one to three secondary colors. They should either contrast or complement each other, never clash.
Yes, no need to be complex or even “deep” in sending out your message through graphic design. Often, people will get your message if they have no trouble understanding it.
With these in mind, you should be able to tell if a graphic design will be successful or not.