Some small businesses think that they don’t need to concern themselves with branding because — well, they’re just small. What they fail to understand is that branding is immensely crucial no matter the size of the company. It shouldn’t cost your entire marketing budget either.
What’s in a Brand?
Having a brand isn’t only about memorable names and unique identities. It’s also about your reputation and being able to live up to a promise.
Thinking of a name and crafting a remarkable visual signature is also crucial. Your brand must convey what makes your business stand out from competitors. To do this, you need a slogan. Marketing consultants from the many top ad agencies in Salt Lake City explain that it has to be something that communicates your unique selling point.
Fortunately, it’s now easier and more affordable to build a brand identity. Although you don’t have to exhaust your entire marketing budget, it’s worth seeking help from an expert. It won’t cost you that much and you will walk away with an identity that’s completely you and difficult to copy.
Maintaining Your Brand
Brand management is all about consistency, from color to typography. Even simple price labels and signs in your physical or e-commerce store must be consistent.
You wouldn’t want your team to improvise with magic markers when marketing in your physical store or use various typefaces on your website that isn’t consistent with your brand’s style. You have to reproduce your brand’s colors and typefaces on everything, whether on your website, paperwork, store windows, or even your delivery vans.
Building your brand might feel like a complex undertaking, particularly when you don’t have that much budget to spare. But as you could see from the tips above, there are many practical ways you could work with to get your brand identity just right.