Many business owners today are now shifting to digital marketing. One of the primary tools they implement for their campaigns is Search Engine Optimization or SEO. If you’re considering hiring an SEO provider, it is advisable to know some of the basic methodologies. Do your own research and be familiar with the process.
Here are some questions you should ask your prospective SEO company in Utah:
How long will it take to see the results?
This is one of the trick questions you should ask during your initial consultation. Don’t be deceived when they commit instant results when you get their services. In fact, there are no guarantees that your website will rank within a certain timeframe.
In Utah, SEO companies usually focus more on providing the best strategies to start your campaigns. They will send a detailed proposal to their clients and explain the main objectives. A reputable SEO provider should give a timeline for each step. In addition, they should send reports on a regular basis. Typically, an SEO package may run at least six months to see the progress.
Do you have specific strategies for backlinks?
If your prospect does give you a vague explanation about their backlink strategies, start looking for other options. Keep in mind that this is crucial to any SEO campaign. Google, along with other prominent search engines, is now smarter and stricter. Your prospect should explain how they follow the latest updates on specific algorithms.
At this point, they should provide a brief history of how the SEO algorithms evolved. What were the tactics used to keep up with these changes? How did they become successful? These are the things they should explain to their clients.
How much are your rates?
Usually, an SEO provider may offer different packages to their clients. They should be flexible when it comes to customizing a package. Keep in mind that your business may require other methods to start ranking. Compare their rates with offers from other companies.
Always dig deeper into your prospects’ credentials. One of the best ways to do this is to search for them on Google. If they cannot rank their own website, then how can you entrust yours to them?